What is Email Marketing?

It is a form of marketing to make the customers aware of new product launches, discounts etc. Email marketing, if used in a proper way, can play a pivotal role in the marketing strategy for any product/service. It can be used for lead generation, brand awareness, customer engagement etc.

Email marketing can be defined in multiple types depending upon the perspective of the business.

A general division of Email marketing is as shown below:

  • Welcome mails
  • Newsletters
  • Promotional emails
  • Survey mails
  • Invitation emails, etc.

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