The key concepts of performance marketing are based on measurable results, targeted campaigns, and optimization. Some of the key concepts of performance marketing are:
Metrics: Performance marketing is all about measurable results. Advertisers use a variety of metrics to track their campaigns, including click-through rates, conversion rates, and return on ad spend (ROAS).
Targeting: Targeted campaigns are a key part of performance marketing. Advertisers use data to target specific audiences based on demographics, interests, and behavior.
Optimization: Performance marketing campaigns are continuously optimized to achieve the best possible results. Advertisers test different elements of their campaigns, including ad copy, landing pages, and targeting to improve their performance.